The last few years saw unprecedented growth in the real estate industry. Prices reaching new heights, sales volume through the roof, and the national property inventory is at an all-time low. Now, more than ever, your team’s marketing skills are being put to the test, so are you getting the most from your marketing dollars, or are you missing the target entirely?
We’ve discussed in previous blogs how necessary it is to evolve with the times and adapt to the latest technologies to give you the best chances of connecting with today’s buyers. See: Do You Know Homebuyers as Well as You Think You Do?, Just a Fad or Here to Stay? The Digital Age of Real Estate and iBuyers Are Making a Comeback, Here’s What You Should Know.
For real estate professionals, differentiating yourself in a sea of competition and wannabes with a finely tuned marketing strategy is the difference between smooth sailing and a sinking ship. Keep reading for some key marketing tips that could change your game.
- Virtual staging. Gone are the days of in-person-only walkthroughs, especially with the appearance of COVID-19 preventing sellers from waltzing in multiple potential buyers every day, and buyers certainly don’t want to be entering the homes of potential carriers. Instead, offer a virtual walk-through, a mock-up of the home with furniture placed digitally to show a home’s potential.
- Differentiate your offerings. What can you do that those other agencies can’t? Maybe you have deals with local contractors that you can connect with your client for consulting. Maybe you have a fantastic digital document processing platform that makes closing a breeze. (If you don’t, you should consider adopting one. It’s quickly becoming an expectation among buyers.) Maybe you’re a B2B business and you can use The Warren Group’s Real Estate & Property Data API to add a property search engine to your website, capable of pulling up records instantly upon request. Find something that makes you different and make sure your leads know about it.
- Make an Instagram page. Millennials are now in their prime home-buying years and have a massive social media presence. Start an Instagram page to celebrate your clients and their successes, as well as advertise homes you currently have for sale.
- Run social media ads. Once your social media profile is complete, create a few social media ads that target your typical client. Showcase your skills and even tell people to find you on your profile so they can feel more connected to your team.
- Don’t be afraid of asking for referrals. Nearly 41 percent of sellers found their agent through a referral. Follow up with your clients a few months after they sell and ask if they enjoyed their experience to share your companies name with a friend that may be looking for their professional.
- Use property data to reach your target audience and make your job easier. Obviously, no list of real estate tips and tricks would be complete without us mentioning how invaluable property data is to your efforts. Real estate and financial professionals can use The Warren Group’s accurate and dependable data to search county and state records for property data for government use, marketing purposes, and even to make their jobs quicker (i.e., insurance and valuation professionals). Even analyze the current trends with bulk data licensing and assess current risks you need to be aware of in your market.