The Commercial Record

Reach. Connect. Engage.

Start Building Stronger Business Relationships Today.

The Commercial Record is a multimedia package of vital real estate and business news spanning the state of Connecticut. The publication has informed developers, commercial real estate owners and investors, brokers, financial professionals, and service providers for more than 135 years, and is a trusted source for real estate information throughout the industry.

The Commercial Record provides a unique opportunity to grow and strengthen your brand via a monthly publication, weekly real estate records, daily E-News alerts, and a highly-trafficked website.

The readers of The Commercial Record are a diverse group of business leaders, many of whom hold ownership and management positions and control significant amounts of corporate and personal wealth. Advertising in The Commercial Record positions your organization as a thought leader among an extremely influential audience of industry leaders.

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Columns & Regular Features

Our independent editorial staff drills deep into the issues affecting real estate and finance in Connecticut. Only The Commercial Record readers can tap into the most important information impacting their businesses. Armed with a wealth of news and data, our readers are the most informed, educated and powerful leaders in the local business scene.

Industry News – News and trends in the banking, real estate, and financial services scene.
Records and Research – Statewide real estate and credit records transactions compiled weekly for easy reading and analysis.
Print Exclusives – Print-only features like State Stats, Top Commercial Transactions, and the Gossip Report.
Special Supplements – Hone in on industry-specific topics, such as commercial real estate, law, housing, and banking.

January The Financial Issue
February The Outlook Issue
March The Green Issue
April  The Technology Issue
May  The Art Issue
June The Politics & Policy Issue
July The Staffing Issue
August The Innovation Issue
September The Money Issue
October The Building Issue
November The Geography Issue
December The Best Of Issue

2017 Editorial Focuses

February

NEFMA Marketing Awards
The official event of New England Financial Marketing Association honors the names, faces and companies behind the engaging, creative and innovative social media and marketing campaigns that drive the success of financial institutions throughout New England.

April

Top Lenders
Featuring the lending institutions of the year in the real estate finance industry; every day these companies put in the hard work to fulfill their clients’ goals. We break down the lending landscape by type of lender and type of loan.

August

Top Lenders
Featuring the lending institutions of the year in the real estate finance industry; every day these companies put in the hard work to fulfill their clients’ goals. We break down the lending landscape by type of lender and type of loan.

Women of FIRE
Honor the standout members of the Connecticut women of FIRE (Finance, Insurance and Real Estate industries). Based on professional performance and personal merit, these individuals are trailblazers in their fields while enriching the lives of others.

December

CR’s Best
The much-anticipated annual reader poll results issue, honoring the BEST vendors in the Connecticut real estate and financial markets.

Reader Demographics

Education

  • Undergrad Degree 69%
  • Post-grad Degree 21%

Value of Primary Residence

  • $1 Million+ 47%
  • $300,000+ 20%
  • $50,000+ 15%

Actions Taken Due to Reading Ads

  • Discussed ad with others 35%
  • Passed ad along to others 27%
  • Visited an advertiser’s website 20%
  • Contacted dealer, supplier or representative 15%

Title/Position

  • Executive Management 45%
  • Sales/Marketing 20%
  • Other 14%

Line of Business

  • Real Estate/Investment/Development 43%
  • Banking/Finance 10%
  • Construction 10%

Primary Readers of The Commercial Record Include:
Real Estate Investors, Real Estate Brokers, Real Estate Developers, Builders & Contractors, Commercial Property Owners, Bankers & Lenders, Mortgage Bankers & Brokers, Government Agencies, and Real Estate Professional Services Including Legal, Insurance, Accounting, and Appraisal.

Magazine Audience

Daily Opt-in Circulation

Marketing Services

Need to hit the marketing refresh button? We’ll help you do that. The Warren Group creates email, direct mail, and advertising campaigns to promote your services. From concept to implementation, we connect brands with customers. Our talented design team will walk you through the complete redesign, branding, logo creation, stock/custom photography and web development process. As a plus, our long-standing relationships with printers allows for aggressive pricing.

The Warren Group has a rich history in developing and delivering successful solutions for our customers. Through the years we have committed ourselves to helping businesses identify new prospects and reach their goals. It is with this passion and experience that we embark on our new journey by providing our clients with the very best in creative services.

Our team will challenge the way you see things, so you get real results.

Creative & Marketing Services

Annual Reports & Brochures Provide design concepts, photography, and infographics that match your image.
Corporate Identity Develop logos and corporate rebranding initiatives.
Copywriting Research and create compelling content for marketing initiatives.
Advertising Campaigns Create unique print and web ads that align with your company’s brand standards.
Email Marketing Create direct email campaigns that generate leads and provide measurable results with extensive reporting.
Direct Mail Campaigns Create content and design a marketing piece that’s delivered to your best prospects with a trackable response vehicle.
Press Releases Research and generate content that drives interest.
Brand Audit Research competitors, review all current branding collateral, and develop a new brand strategy.

Advertorials

Advertorials are a powerful and highly effective tool for advertisers, as they provide readers with the detailed information they need to make informed decisions. Advertorials allow you to establish your company as a thought
leader and showcase your expertise in an editorial format that is engaging
and interesting.

The Commercial Record Website Advertising

The website has a new, sleek design, and is now mobile optimized, featuring real estate, banking and lending, and construction and development information. The combination of industry news and weekly real estate transaction listings are an invaluable tool that empowers readers to make the best possible business decisions. Subscribers also have full access to the digital newspaper online. We average 5,000 monthly visitors and 22,500 page views. Our brand-new reactive moving advertising options guarantee your message will be seen.

The Commercial Record Daily

Delivered to approximately 7,000 people, the daily E-News links directly to The Commercial Record website and averages 1,150 opens and 250 clicks per issue. Our audience uses the daily e-blast to stay up to date on the news that matters most to them. We’re constantly adding new recipients to the distribution list.

Web Design Services

Migration to WordPress Move website to WordPress, update WordPress
theme to new look and train staff to use website.
Website Development Create new, mobile responsive websites that are easy to update and maintain at an affordable price.

Native Advertising

Be a part of the headlines on the commercialrecord.com website and on the daily E-News Alerts. Your headline, image and description blends with the flow of our content on the website and E-News Alerts. Grab the reader’s attention and bring them back to a targeted landing page on your site for the full description of your expertise and services.

Email Marketing

Today’s marketing landscape requires a targeted strategy that produces measurable results. Here at The Warren Group we understand your audience and can help you refine your message, identify your best prospects, and track your results.

Sponsored Posts

Be a part of the headlines as we deliver the digital version of banking magazines to our audience. Your story description can bring interested bankers right to your website to learn about the latest industry trends and products.

Download Media Kit



To learn more about The Commercial Record or to customize a marketing program unique to your business needs, call 800-356-8805 ext. 357 or email advertising@thewarrengroup.com.