The Commercial Record

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The Commercial Record is an online package of vital real estate and business news spanning the state of Connecticut. The publication has informed developers, commercial real estate owners and investors, brokers, financial professionals, and service providers for more than 135 years, and is a trusted source for real estate information throughout the industry.

The Commercial Record provides a unique opportunity to grow and strengthen your brand via weekly real estate records, daily E-News alerts, and a highly-trafficked website.

The readers of The Commercial Record are a diverse group of business leaders, many of whom hold ownership and management positions and control significant amounts of corporate and personal wealth. Advertising in The Commercial Record positions your organization as a thought leader among an extremely influential audience of industry leaders.

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2019 Editorial Focuses

January

2019 COMMERCIAL REAL ESTATE OUTLOOK
A look at what’s ahead for the year in the Nutmeg State’s commercial real estate market and the impacts on development, rents and financing.

March

TOP LENDERS
Featuring the leading lending institutions of the year in the real estate finance industry; we break down the lending landscape by type of lender and type of loan.

May

TOP LOAN ORIGINATORS
With so many uncertainties in the mortgage industry – from regulatory changes to compliance issues – it’s impressive to see who performs at the top of the field. Check out our top loan originator rankings by region across Connecticut.

July

SPECIAL STATISTICAL ANALYSIS
Featuring analysis derived from The Warren Group’s new statistics module.

September

FAST 50
Year-in and year-out, dozens of mortgage lenders set themselves up for phenomenal growth. We recognize the fastest growing lenders in the industry and applaud them for their accomplishments.

November

MORTGAGE MARKET REVIEW
Following a review of the spring real estate market, The Commercial Record takes a look at how the lending market compared in specific geographic areas and mortgage categories.

 

February

2018 RESIDENTIAL REAL ESTATE YEAR IN REVIEW
At the end of 2018 The Commercial Record looks at how certain segments of the real estate market performed over the year and how the market changed overall.

April

2019 SPRING MARKET OUTLOOK
Industry experts discuss key issues affecting the residential real estate market and offer their insights about prospects for the Connecticut real estate industry this year.

June

COMMERCIAL REAL ESTATE DEVELOPMENT TRENDS
At the year’s midpoint The Commercial Record analyzes the commercial real estate market so far in 2019 for new trends, challenges and opportunities.

August

COMMERCIAL REAL ESTATE REUSE & REPOSITION
An examination of innovative commercial real estate reuse applications.

October

SPRING REAL ESTATE MARKET REVIEW
Another spring market has come and gone – which towns saw the biggest gains, and which the biggest losses? Analysts expected the recovery would pick up this year – were they correct?

December

CR’S BEST
The much-anticipated annual reader poll results issue, honoring the BEST vendors in the Connecticut real estate and financial markets.

Columns & Regular Features

Our independent editorial staff drills deep into the issues affecting real estate and finance in Connecticut. Only The Commercial Record readers can tap into the most important information impacting their businesses. Armed with a wealth of news and data, our readers are the most informed, educated and powerful leaders in the local business scene.

Industry News – News and trends in the banking, real estate, and financial services scene.
Records and Research – Statewide real estate and credit records transactions compiled weekly for easy reading and analysis.
Special Supplements – Hone in on industry-specific topics, such as commercial real estate, law, housing, and banking.

Reader Demographics

Education

  • Undergrad Degree 69%
  • Post-grad Degree 21%

Value of Primary Residence

  • $1 Million+ 47%
  • $300,000+ 20%
  • $50,000+ 15%

Actions Taken Due to Reading Ads

  • Discussed ad with others 35%
  • Passed ad along to others 27%
  • Visited an advertiser’s website 20%
  • Contacted dealer, supplier or representative 15%

Title/Position

  • Executive Management 45%
  • Sales/Marketing 20%
  • Other 14%

Line of Business

  • Real Estate/Investment/Development 43%
  • Banking/Finance 10%
  • Construction 10%

Primary Readers of The Commercial Record Include:
Real Estate Investors, Real Estate Brokers, Real Estate Developers, Builders & Contractors, Commercial Property Owners, Bankers & Lenders, Mortgage Bankers & Brokers, Government Agencies, and Real Estate Professional Services Including Legal, Insurance, Accounting, and Appraisal.

Magazine Audience

Daily Opt-in Circulation

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