Massachusetts Lawyers Journal

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Start Building Stronger Business Relationships Today.

Massachusetts Lawyers Journal is the ultimate source for news, insights and analysis among the local law community. As the official publication of The Massachusetts Bar Association – and with the support of The Warren Group – advertisers are provided with a unique opportunity to strengthen their brands among key decision makers across the state.

The Massachusetts Bar Association currently has 12,500 members from over 7,300 law firms, which acts as a major distribution network for the Massachusetts Lawyers Journal. 170,000 people visited the MBA’s website in the first six months of 2016, they truly are a resource for the entire community. A targeted marketing program involving the publication is a proven way for you to influence this valuable audience through print and online content.

Connect with the leaders of Massachusetts’ legal community, increase your market share and grow your business. Your message will get across to partners and associates in small, medium and large firms in one of the economy’s top demographics. This bimonthly paper has statewide distribution to a powerful audience of attorneys, including litigators, boutique firms and specialists and ranging from real estate and tax law and estate planning.

 

With 96% penetration through print and web platforms, in addition to the 80% of business professionals who attend trade events, the power of B2B media to reach customers is clear.

Studies show that magazine advertising,
particularly in niche trade journals, proves superior to TV and online advertisements in driving purchase intent.

Attorneys

Law Firms

Advertising in any of The Warren Group’s state banking magazines, emails, and websites can give you a significant advantage in the heavy competition for bank clients. If you want to increase your market share in New England, advertising in The Warren Group’s Banking New England will help you achieve that goal. As one of our most consistent advertisers and event participants said:

We’ve noticed a steady increase in new customer relationships over the past two years, a lot of which I attribute to our collaboration with The Warren Group.

Nate Gravel

Director of Information Security Practice, GraVoc Associates

74% of users use both traditional and digital media, and that suggests that the best strategy for reaching them is by offering multiple media options.

The Association of Business Information

Print has the most influence over actual purchases. 45% of
respondents say ads in print magazines inspired a purchase,
while 40% indicated that digital editions motivated them to buy.”

Rochester Institute of Technology

When professionals were asked how they were introduced to new business products, newspapers like Massachusetts Lawyers Journal topped the list:

  • Association Member/Trade Magazines 48%
  • Online 34%
  • Direct Sales Representatives 30%

Our Readers Are:

  • Sole Practitioner 43%
  • Partner 20%
  • Associate in a Private Firm 14%
  • Principal/Director 8.5%
  • Prosecutor/Judge/Government Attorney 8%
  • In-House Counsel 6%
  • Paralegal/Admin 1%

Mass Lawyers Journal Readers Have Authority To Purchase Your Products And Services:

  • Authority to buy 58%
  • Authority to buy some products/services 11%
  • Share in selection/purchasing process 10%
  • Strong influence on purchases 9%
  • Other 12%

Marketing Services

Need to hit the marketing refresh button? We’ll help you do that. The Warren Group creates email, direct mail, and advertising campaigns to promote your services. From concept to implementation, we connect brands with customers. Our talented design team will walk you through the complete redesign, branding, logo creation, stock/custom photography and web development process. As a plus, our long-standing relationships with printers allows for aggressive pricing.

The Warren Group has a rich history in developing and delivering successful solutions for our customers. Through the years we have committed ourselves to helping businesses identify new prospects and reach their goals. It is with this passion and experience that we embark on our new journey by providing our clients with the very best in creative services.

Our team will challenge the way you see things, so you get real results.

Creative & Marketing Services

Annual Reports & Brochures Provide design concepts, photography, and infographics that match your image.
Corporate Identity Develop logos and corporate rebranding initiatives.
Copywriting Research and create compelling content for marketing initiatives.
Advertising Campaigns Create unique print and web ads that align with your company’s brand standards.
Email Marketing Create direct email campaigns that generate leads and provide measurable results with extensive reporting.
Direct Mail Campaigns Create content and design a marketing piece that’s delivered to your best prospects with a trackable response vehicle.
Press Releases Research and generate content that drives interest.
Brand Audit Research competitors, review all current branding collateral, and develop a new brand strategy.

Advertorials

Advertorials are a powerful and highly effective tool for advertisers, as they provide readers with the detailed information they need to make informed decisions. Advertorials allow you to establish your company as a thought leader and showcase your expertise in an editorial format that is engaging and interesting.

Online – E-news - Lawyers E-Journal

Delivered to more than 11,000 attorneys, with 18% of recipients clicking on one of its links. The most timely way of communicating with members. Every Thursday, thousands of attorneys across Massachusetts receive information and updates on trends, legislation, education, upcoming events and more. 1x – $300, 6x – $225, 12x – $203, 25x – $183, 50x – $165

Website Advertising - www.MassBar.org

119,000 impressions per month from an average of 28,000 users. Access to Casemaker®, one of the world’s largest law libraries, the site is a valuable resource for attorneys. Offers legal information and resources to the public, free of charge. Tile Ad 180 x 150 pixels $200/week

Web Design Services

Migration to WordPress Move website to WordPress, update WordPress
theme to new look and train staff to use website.
Website Development Create new, mobile responsive websites that are easy to update and maintain at an affordable price.

Digital Edition

All magazines have an accompanying digital version, which includes live links for URLs and email addresses. Digital versions are sent to readers via interactive emails, which also include advertising opportunities for you. Deliver your message as the front cover of the digital magazine with a Belly-Band as it is delivered to thousands of computers, tablets and smartphones.

Email Marketing

Today’s marketing landscape requires a targeted strategy that produces measurable results. Here at The Warren Group we understand your audience and can help you refine your message, identify your best prospects, and track your results.

Sponsored Posts

Be a part of the headlines as we deliver the digital version of banking magazines to our audience. Your story description can bring interested bankers right to your website to learn about the latest industry trends and products.

Download Media Kit


To learn more about Massachusetts Lawyers Journal or to customize a marketing program unique to your business needs, call 800-356-8805 ext. 357 or email advertising@thewarrengroup.com.