Banker & Tradesman

Reach. Connect. Engage.

The Financial Services And Real Estate Weekly For Massachusetts

For more than 140 years, Banker & Tradesman has been Massachusetts’ most trusted source for news, insights and analysis among local real estate and financial professionals. As a result, the newspaper is considered one of the most valued advertising vehicles in the region by providing a one-of-a-kind outlet for companies to grow their brands. Banker & Tradesman prides itself on its compelling content. The Warren Group’s staff writers are well versed in their areas of expertise, and provide unique insight into the ways key sections of the marketplace and economy interact.

Every issue of Banker & Tradesman features a weekly review of the hottest topics from our daily web coverage. Regular features also include: By the Numbers, a collection of information and developments for a selection of Massachusetts counties and towns, and the renowned Records section, which is the premier source of information for real estate and mortgage transactions in the state, including foreclosure deeds and credit defaults.

Banker & Tradesman is a vital tool for real estate and financial professionals throughout The Bay State. Current and accurate data is paramount for getting ahead in both industries, making a reliable source for complete real estate transactions and listings very important. We also feature a highly-rated website, bankerandtradesman.com,
and a popular daily E-news Alert with more than 10,000 subscribers. The Warren Group produces multiple events and seminars each year that feature the most influential government and industry thought leaders.

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2017 Special Sections

January

2017 Mortgage Outlook
The money for your real estate purchase, development or business expansion is out there. Learn how to navigate the new landscape to get it.

February

2017 Residential RE Outlook
Industry experts discuss key issues affecting the residential real estate market and offer their insights about prospects for the Massachusetts real estate industry this year.

March

Top Lenders 
Featuring the lending institutions of the year in the real estate finance industry; every day these companies put in the hard work to fulfill their clients’ goals. We break down the lending landscape by type of lender and type of loan.

April

NEFMA Marketing Awards
The official event of New England Financial Marketing Association will honor the names, faces and companies behind the engaging, creative and innovative social media and marketing campaigns that drive the success of financial institutions throughout New England.

May

Community Bank Heroes
Honor the achievements, commitment and dedication of financial professionals who go above and beyond for their institution and community.

June

Loan Originators
With so many uncertainties in the mortgage industry – from regulatory changes to compliance issues – it’s impressive to see who still manages to perform at the top of the field. Check out our top loan originator rankings by county across Massachusetts.

July

Women of FIRE
Honor the standout members of the Massachusetts women of FIRE (Finance, Insurance and Real Estate). Based on professional performance and personal merit, these individuals are trailblazers in their fields while enriching the lives of others.

August

Fast 50
Year-in and year-out, dozens of mortgage lenders set themselves up for phenomenal growth. We recognize the fastest growing lenders in the industry and applaud them for their accomplishments. .

September
October

B&T’s Best
The much-anticipated annual reader poll results issue, honoring the BEST vendors in the Massachusetts real estate and financial markets.

Prism Awards
Presented by The Builders and Remodelers Association of Greater Boston (BRAGB), The PRISM Awards recognize the finest projects and outstanding achievements of professionals in the home building industry.

November

Mar Realtor Awards
Each year, the Massachusetts Association of REALTORS® proudly acknowledges the REALTOR® members for their volunteerism and excellence in civic, business, leadership, and educational service.

December

Philanthropy
The fourth annual celebration of the philanthropic and charitable donations from readers, contributors and vendors over the course of the year.

Columns & Regular Features

Industry News – News and trends in the banking, real estate and financial services scene.
Records and Research – Statewide real estate and credit records transactions compiled weekly for easy reading and analysis.
Print Exclusives – Print-only features, like By The Numbers, Hot Property and Gossip Report.
Special Supplements – Hone in on industry-specific topics, such as commercial real estate, law, housing and banking.

Reader Demographics

Age

  • 25-34 7%
  • 35-44 21%
  • 45-54 33%
  • 55-64 30%
  • 65-plus 9%

Line of Business

  • Real Estate/Investment/Development 45%
  • Small Business (General) 16%
  • Banking/Finance 15%
  • Insurance/Legal/Accounting 8%

Education

  • Undergrad Degree 77%
  • Post-grad Degree 32%

Household Income

  • $1 Million+ 49%
  • $300,000+ 31%
  • $50,000+ 9%

Actions Taken Due to Reading Ads

  • Discussed ad with others 43%
  • Passed ad along to others 33%
  • Visited an advertiser’s website 24%
  • Contacted dealer, supplier or representative 20%

Title/Position

  • Executive Management 40%
  • Sales/Marketing 15%
  • Vice President/Manager 13%

Primary Readers of Banker & Tradesman Include:
Real Estate Investors, Real Estate Brokers, Real Estate Developers, Builders & Contractors, Commercial Property Owners, Bankers & Lenders, Mortgage Bankers & Brokers, Government Agencies, and Real Estate Professional Services including Legal, Insurance, Accounting and Appraisal.

Newspaper Audience

Daily Opt-in Circulation

BankerandTradesman.com Monthly Unique Visitors

Marketing Services

Need to hit the marketing refresh button? We’ll help you do that. The Warren Group creates email, direct mail, and advertising campaigns to promote your services. From concept to implementation, we connect brands with customers. Our talented design team will walk you through the complete redesign, branding, logo creation, stock/custom photography and web development process. As a plus, our long-standing relationships with printers allows for aggressive pricing.

The Warren Group has a rich history in developing and delivering successful solutions for our customers. Through the years we have committed ourselves to helping businesses identify new prospects and reach their goals. It is with this passion and experience that we embark on our new journey by providing our clients with the very best in creative services.

Our team will challenge the way you see things, so you get real results.

Creative & Marketing Services

Annual Reports & Brochures Provide design concepts, photography, and infographics that match your image.
Corporate Identity Develop logos and corporate rebranding initiatives.
Copywriting Research and create compelling content for marketing initiatives.
Advertising Campaigns Create unique print and web ads that align with your company’s brand standards.
Email Marketing Create direct email campaigns that generate leads and provide measurable results with extensive reporting.
Direct Mail Campaigns Create content and design a marketing piece that’s delivered to your best prospects with a trackable response vehicle.
Press Releases Research and generate content that drives interest.
Brand Audit Research competitors, review all current branding collateral, and develop a new brand strategy.

Banker & Tradesman Website Advertising

The website has a brand-new, sleeker design, and is now mobile optimized, featuring real estate, banking and lending, and construction and development information. The combination of industry news and weekly real estate transaction listings are an invaluable tool that empowers readers to make the best possible business decisions. Subscribers also have full access to the digital newspaper online. We average 9,000+ weekly visitors and 5,000+ page views. Our brand-new reactive moving advertising options guarantee your message will be seen.

Banker & Tradesman Daily

Delivered to approximately 10,000 people, the daily E-news Alert links directly to The Banker & Tradesman website, averaging a 20% open rate and 3.5% click-through rate per issue. Our audience uses the daily e-blast to stay up-to-date on the news that matters most to them. We’re constantly adding new recipients to the distribution list.

Sponsored Posts

Be a part of the headlines as we deliver the digital version of banking magazines to our audience. Your story description can bring interested bankers right to your website to learn about the latest industry trends and products.

Native Advertising

Be a part of our headlines on the BankerandTradesman.com website and on the daily E-news Alerts. Your headline, image and description blends with the flow of our content on the website and E-news Alerts. Grab the reader’s attention and bring them back to a targeted landing page on your site for the full description of your expertise and services.

Digital Edition

All magazines have an accompanying digital version, which includes live links for URLs and email addresses. Digital versions are sent to readers via interactive emails, which also include advertising opportunities for you. Deliver your message as the front cover of the digital magazine with a Belly-Band as it is delivered to thousands of computers, tablets and smartphones.

Email Marketing

Today’s marketing landscape requires a targeted strategy that produces measurable results. Here at The Warren Group we understand your audience and can help you refine your message, identify your best prospects, and track your results.

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To learn more about Banker & Tradesman or to customize a marketing program unique to your business needs, call 800-356-8805 ext. 357 or email advertising@thewarrengroup.com.