Banker & Tradesman

Reach. Connect. Engage.

The Financial Services And Real Estate Weekly For Massachusetts

For more than 140 years, Banker & Tradesman has been Massachusetts’ most trusted source for news, insights and analysis among local real estate and financial professionals. As a result, the newspaper is considered one of the most valued advertising vehicles in the region by providing a one-of-a-kind outlet for companies to grow their brands. Banker & Tradesman prides itself on its compelling content. The Warren Group’s staff writers are well versed in their areas of expertise, and provide unique insight into the ways key sections of the marketplace and economy interact.

Every issue of Banker & Tradesman features a weekly review of the hottest topics from our daily web coverage. Regular features also include By the Numbers, a collection of information and developments for a selection of Massachusetts counties and towns, and the renowned Records section, which is the premier source of information for real estate and mortgage transactions in the state, including foreclosure deeds and credit defaults.

Banker & Tradesman is a vital tool for real estate and financial professionals throughout The Bay State. Current and accurate data is paramount for getting ahead in both industries, making a reliable source for complete real estate transactions and listings very important. We also feature a highly-rated website, bankerandtradesman.com, and a popular daily E-news Alert with more than 8,000 subscribers.

Visit Banker & Tradesman Online Today

Download Media Kit



To learn more about Banker & Tradesman or to customize a marketing program unique to your business needs, call 617-896-5307 or email advertising@thewarrengroup.com.

2020 Special Sections

January

2020 MORTGAGE OUTLOOK
The money for your real estate purchase, development or business expansion is out there. Learn how to navigate the new landscape to get it.

February

2019 2018 RESIDENTIAL REAL ESTATE YEAR IN REVIEW
The year has closed and the facts are in: Banker & Tradesman takes a look at how the residential market performed in 2018, utilizing statistics from its publisher, data analytics firm The Warren Group.

March

TOP LENDERS
Featuring the leading lending institutions of the year in the real estate finance industry; every day these companies put in the hard work to fulfill their clients’ goals. We break down the lending landscape by type of lender and type of loan.

April

SPRING MARKET OUTLOOK
Industry experts discuss key issues affecting the residential real estate market and offer their insights about prospects for the Massachusetts real estate industry this year.

May

LOAN ORIGINATORS
With so many uncertainties in the mortgage industry – from regulatory changes to compliance issues – it’s impressive to see who performs at the top of the field. Check out our top loan originator rankings by county across Massachusetts.

June

CRE INSIDER: LUXURY LIVING
A special mid-year look at luxury condo and apartment building – and what happens after the deeds and leases are signed.

July

SPECIAL STATISTICAL ANALYSIS
Featuring analysis derived from The Warren Group’s new statistics module.

August

FAST 50
Year-in and year-out, dozens of mortgage lenders set themselves up for phenomenal growth. We recognize the fastest growing lenders in the industry and applaud them for their accomplishments. .

September

2020 SPRING MARKET REVIEW
Another spring market has come and gone – which towns saw the biggest gains, and which the biggest losses? Where were the unexpected hot spots and underperforming markets? Analysts expected the recovery would continue for another year – were they correct?

October

2020 LENDING MARKET REVIEW
Following a review of the spring real estate market, Banker & Tradesman takes a look at how the lending market compared in specific geographic areas and mortgage categories

November

B&T’S BEST
The much-anticipated annual reader poll results issue, honoring the BEST vendors in the Massachusetts real estate and financial markets.

December

FOCUS ON PHILANTHROPY
The fifth annual celebration of the philanthropic and charitable donations from readers, contributors and vendors over the course of the year.

Columns & Regular Features

Industry News – News and trends in the banking, real estate and financial services scene.
Records and Research – Statewide real estate and credit records transactions compiled weekly for easy reading and analysis.
Print Exclusives – Print-only features, like By The Numbers, Hot Property and Gossip Report.
Special Supplements – Hone in on industry-specific topics, such as commercial real estate, law, housing and banking.

Reader Demographics

Age

  • 25-34 7% 7%
  • 35-44 21% 21%
  • 45-54 33% 33%
  • 55-64 30% 30%
  • 65-plus 9% 9%

Line of Business

  • Real Estate/Investment/Development 45% 45%
  • Small Business (General) 16% 16%
  • Banking/Finance 15% 15%
  • Insurance/Legal/Accounting 8% 8%

Education

  • Undergrad Degree 77% 77%
  • Post-grad Degree 32% 32%

Household Income

  • $1 Million+ 49% 49%
  • $300,000+ 31% 31%
  • $50,000+ 9% 9%

Actions Taken Due to Reading Ads

  • Discussed ad with others 43% 43%
  • Passed ad along to others 33% 33%
  • Visited an advertiser’s website 24% 24%
  • Contacted dealer, supplier or representative 20% 20%

Title/Position

  • Executive Management 40% 40%
  • Sales/Marketing 15% 15%
  • Vice President/Manager 13% 13%

Primary Readers of Banker & Tradesman Include:
Real Estate Investors, Real Estate Brokers, Real Estate Developers, Builders & Contractors, Commercial Property Owners, Bankers & Lenders, Mortgage Bankers & Brokers, Government Agencies, and Real Estate Professional Services including Legal, Insurance, Accounting and Appraisal.

Newspaper Audience

Daily Opt-in Circulation

Website Monthly Unique Visitors

Marketing Services

Need to hit the marketing refresh button? We’ll help you do that. The Warren Group can help you create advertising campaigns to promote your services. From concept to implementation, we connect brands with customers. Available services include digital ad design and creation, print ad design and creation, and support developing native advertising and sponsored content.

Banker & Tradesman Website Advertising

The website has a brand-new, sleeker design, and is now mobile optimized, featuring real estate, banking and lending, and construction and development information. The combination of industry news and weekly real estate transaction listings are an invaluable tool that empowers readers to make the best possible business decisions. Subscribers also have full access to the digital newspaper online. We average 7,000+ weekly visitors and 12,000+ page views. Our brand-new reactive moving advertising options guarantee your message will be seen.

Banker & Tradesman Daily

Delivered to approximately 8,000 people, the daily E-news Alert links directly to The Banker & Tradesman website, averaging a 22% open rate and 5.5% click-through rate per issue. Our audience uses the daily e-blast to stay up-to-date on the news that matters most to them. New recipients opt in daily.

Native Advertising & Sponsored Posts

Be a part of the headlines as we deliver the latest digital news to our audience. Your story description can bring interested customers right to your website to learn about the latest industry trends and products.

Email Marketing

Today’s marketing landscape requires a targeted strategy that produces measurable results. Here at The Warren Group we understand your audience and can help you refine your message, identify your best prospects, and track your results.