Today’s CPA

Reach. Connect. Engage.

Start Building Stronger Business Relationships Today.

Everything is bigger in the Lone Star State, and when it comes to the Texas Society of Certified Public Accountants (TSCPA), it’s no different. As the second-largest CPA organization in the United States, TSCPA’s official publication – Today’s CPA – provides companies with endless possibilities to grow their brands among key decision makers.

Today’s CPA reaches 28,000 members across the state and includes an audience of partners, presidents, CEOs, executives, department managers, and additional professionals with buying power and authority for a range of products and services.

Today’s CPA is your best resource for reaching high-end purchasers and business advisors. All 20 local chapters and 28,000 TSCPA members throughout Texas receive Today’s CPA. These high-level and influential readers use the magazine as a resource to live up to the highest standards of ethics and practices within the CPA profession. The publication serves as a foundation to bring professionals together and create a sense of community.

 

Conferences

Interact one-on-one with your target audience at nearly 20 specialized annual conferences across the state. Conferences are held in the Austin, Richardson, Houston, San Antonio, Addison and Arlington. Receive a highly visible exhibit space located near the main meeting room or registration. Be recognized from the podium at the event and have your logo on all marketing materials. Multiple sponsorship levels with valuable options are available to choose from, with a pricing range from $950 – $3,500. Call for details on pricing, locations and benefits.

Exclusive Seminar Series

Highly targeted sponsorship options include webcasts, Summer Clusters, mailings and more. Extensive visibility before and during events with attendance between 400 and 800 CPAs, from $500 to $1,200. Call for details on pricing, locations and benefits.

With 96% penetration through print and web platforms, in addition to the 80% of business professionals who attend trade events, the power of B2B media to reach customers is clear.

Studies show that magazine advertising,
particularly in niche trade journals, proves superior to TV and online advertisements in driving purchase intent.

Advertising in any of The Warren Group’s state banking magazines, emails, and websites can give you a significant advantage in the heavy competition for bank clients. If you want to increase your market share in New England, advertising in The Warren Group’s Banking New England will help you achieve that goal. As one of our most consistent advertisers and event participants said:

We’ve noticed a steady increase in new customer relationships over the past two years, a lot of which I attribute to our collaboration with The Warren Group.

Nate Gravel

Director of Information Security Practice, GraVoc Associates

74% of users use both traditional and digital media, and that suggests that the best strategy for reaching them is by offering multiple media options.

The Association of Business Information

Print has the most influence over actual purchases. 45% of
respondents say ads in print magazines inspired a purchase,
while 40% indicated that digital editions motivated them to buy.”

Rochester Institute of Technology

Total Circulation

%

Of Members Say The Magazine Is “Excellent” Or “Good”

%

Of Members Read A Majority Of The Issues

Marketing Services

Need to hit the marketing refresh button? We’ll help you do that. The Warren Group creates email, direct mail, and advertising campaigns to promote your services. From concept to implementation, we connect brands with customers. Our talented design team will walk you through the complete redesign, branding, logo creation, stock/custom photography and web development process. As a plus, our long-standing relationships with printers allows for aggressive pricing.

The Warren Group has a rich history in developing and delivering successful solutions for our customers. Through the years we have committed ourselves to helping businesses identify new prospects and reach their goals. It is with this passion and experience that we embark on our new journey by providing our clients with the very best in creative services.

Our team will challenge the way you see things, so you get real results.

Creative & Marketing Services

Annual Reports & Brochures Provide design concepts, photography, and infographics that match your image.
Corporate Identity Develop logos and corporate rebranding initiatives.
Copywriting Research and create compelling content for marketing initiatives.
Advertising Campaigns Create unique print and web ads that align with your company’s brand standards.
Email Marketing Create direct email campaigns that generate leads and provide measurable results with extensive reporting.
Direct Mail Campaigns Create content and design a marketing piece that’s delivered to your best prospects with a trackable response vehicle.
Press Releases Research and generate content that drives interest.
Brand Audit Research competitors, review all current branding collateral, and develop a new brand strategy.

Advertorials

Advertorials are a powerful and highly effective tool for advertisers, as they provide readers with the detailed information they need to make informed decisions. Advertorials allow you to establish your company as a thought
leader and showcase your expertise in an editorial format that is engaging
and interesting.

Content Marketing

Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Sponsored Posts

Be a part of the headlines as we deliver the digital version of banking magazines to our audience. Your story description can bring interested bankers right to your website to learn about the latest industry trends and products.

Web Design Services

Migration to WordPress Move website to WordPress, update WordPress
theme to new look and train staff to use website.
Website Development Create new, mobile responsive websites that are easy to update and maintain at an affordable price.

Digital Edition

All magazines have an accompanying digital version, which includes live links for URLs and email addresses. Digital versions are sent to readers via interactive emails, which also include advertising opportunities for you. Deliver your message as the front cover of the digital magazine with a Belly-Band as it is delivered to thousands of computers, tablets and smartphones.

Email Marketing

Today’s marketing landscape requires a targeted strategy that produces measurable results. Here at The Warren Group we understand your audience and can help you refine your message, identify your best prospects, and track your results.

Download Media Kit


To learn more about Today’s CPA or to customize a marketing program unique to your business needs, call 800-356-8805 ext. 357 or email advertising@thewarrengroup.com.