Massachusetts Family Business

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Start Building Stronger Business Relationships Today.

Massachusetts Family Business magazine is the only statewide magazine that focuses on the strongest, most vibrant sector of the Bay State’s economy – family-owned businesses.

Family-owned businesses make up more than 80% of all enterprises and account for more than 60% of all job growth in the Commonwealth. The Warren Group, in collaboration with the Massachusetts Family Business Association, works with more than 20,000 family business owners and managers across the Bay State.

The publication offers a unique opportunity to build brand awareness and establish better relationships with the decision makers by consistently marketing your business through direct email, webinars, content marketing, conference presentations and advertising. This is an exceptional opportunity to promote your company to family business owners, executives and decision makers across the state. Brand strength comes from exposure, and you want your company name in front of this influential audience.

 

With 96% penetration through print and web platforms, in addition to the 80% of business professionals who attend trade events, the power of B2B media to reach customers is clear.

Studies show that magazine advertising,
particularly in niche trade journals, proves superior to TV and online advertisements in driving purchase intent.

Advertising in any of The Warren Group’s state banking magazines, emails, and websites can give you a significant advantage in the heavy competition for bank clients. If you want to increase your market share in New England, advertising in The Warren Group’s Banking New England will help you achieve that goal. As one of our most consistent advertisers and event participants said:

We’ve noticed a steady increase in new customer relationships over the past two years, a lot of which I attribute to our collaboration with The Warren Group.

Nate Gravel

Director of Information Security Practice, GraVoc Associates

74% of users use both traditional and digital media, and that suggests that the best strategy for reaching them is by offering multiple media options.

The Association of Business Information

Print has the most influence over actual purchases. 45% of
respondents say ads in print magazines inspired a purchase,
while 40% indicated that digital editions motivated them to buy.”

Rochester Institute of Technology

  • Visited a company’s website 64%
  • Passed the magazine or information on to a colleague or business contact 59%
  • Saved an ad or article for future reference 37%
  • Conducted further research 29%
  • Contacted a company for more information 15%
  • Recommended a product or service 14%
  • Purchased a product or service 9%

Readership

%

of all enterprises are family-owned businesses

%

of all job growth is due to family-owned businesses

Marketing Services

Need to hit the marketing refresh button? We’ll help you do that. The Warren Group creates email, direct mail, and advertising campaigns to promote your services. From concept to implementation, we connect brands with customers. Our talented design team will walk you through the complete redesign, branding, logo creation, stock/custom photography and web development process. As a plus, our long-standing relationships with printers allows for aggressive pricing.

The Warren Group has a rich history in developing and delivering successful solutions for our customers. Through the years we have committed ourselves to helping businesses identify new prospects and reach their goals. It is with this passion and experience that we embark on our new journey by providing our clients with the very best in creative services.

Our team will challenge the way you see things, so you get real results.

Creative & Marketing Services

Annual Reports & Brochures Provide design concepts, photography, and infographics that match your image.
Corporate Identity Develop logos and corporate rebranding initiatives.
Copywriting Research and create compelling content for marketing initiatives.
Advertising Campaigns Create unique print and web ads that align with your company’s brand standards.
Email Marketing Create direct email campaigns that generate leads and provide measurable results with extensive reporting.
Direct Mail Campaigns Create content and design a marketing piece that’s delivered to your best prospects with a trackable response vehicle.
Press Releases Research and generate content that drives interest.
Brand Audit Research competitors, review all current branding collateral, and develop a new brand strategy.

Advertorials

Advertorials are a powerful and highly effective tool for advertisers, as they provide readers with the detailed information they need to make informed decisions. Advertorials allow you to establish your company as a thought
leader and showcase your expertise in an editorial format that is engaging
and interesting.

Content Marketing

Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Sponsored Posts

Be a part of the headlines as we deliver the digital version of banking magazines to our audience. Your story description can bring interested bankers right to your website to learn about the latest industry trends and products.

Web Design Services

Migration to WordPress Move website to WordPress, update WordPress
theme to new look and train staff to use website.
Website Development Create new, mobile responsive websites that are easy to update and maintain at an affordable price.

Digital Edition

All magazines have an accompanying digital version, which includes live links for URLs and email addresses. Digital versions are sent to readers via interactive emails, which also include advertising opportunities for you. Deliver your message as the front cover of the digital magazine with a Belly-Band as it is delivered to thousands of computers, tablets and smartphones.

Email Marketing

Today’s marketing landscape requires a targeted strategy that produces measurable results. Here at The Warren Group we understand your audience and can help you refine your message, identify your best prospects, and track your results.

Download Media Kit


To learn more about Massachusetts Family Business or to customize a marketing program unique to your business needs, call 800-356-8805 ext. 357 or email advertising@thewarrengroup.com.