Pennsylvania CPA Journal

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Start Building Stronger Business Relationships Today.

The Pennsylvania CPA Journal is the official trade publication of the Pennsylvania Institute of Certified Public Accountants – which includes members in public accounting, industry, government and education. As a result, companies featured in the Pennsylvania CPA Journal have a direct line to spread brand awareness to C-level decision makers across the Keystone State. PICPA members consistently rank the quarterly distribution of Pennsylvania CPA Journal as a top membership benefit.

The majority of PICPA members are partners, presidents, CEOs, executives, and department managers with authority to purchase and approve an array of products and services. PICPA members are highly regarded in their community and serve as dependable resources for product and service referrals. More than 22,000 PICPA members receive the journal, but circulation doesn’t stop there. In addition, a large share of local educators, bankers, legislators, and other professionals interested in accounting are on the journal’s distribution list – giving advertisers a large and eclectic audience.

With 96% penetration through print and web platforms, in addition to the 80% of business professionals who attend trade events, the power of B2B media to reach customers is clear.

Studies show that magazine advertising,
particularly in niche trade journals, proves superior to TV and online advertisements in driving purchase intent.

Advertising in any of The Warren Group’s state banking magazines, emails, and websites can give you a significant advantage in the heavy competition for bank clients. If you want to increase your market share in New England, advertising in The Warren Group’s Banking New England will help you achieve that goal. As one of our most consistent advertisers and event participants said:

We’ve noticed a steady increase in new customer relationships over the past two years, a lot of which I attribute to our collaboration with The Warren Group.

Nate Gravel

Director of Information Security Practice, GraVoc Associates

74% of users use both traditional and digital media, and that suggests that the best strategy for reaching them is by offering multiple media options. The Association of Business Information

Print has the most influence over actual purchases. 45% of
respondents say ads in print magazines inspired a purchase,
while 40% indicated that digital editions motivated them to buy.”

Rochester Institute of Technology

Total Members

%

Of Members Are Key Decision Makers In Their Organizations

%

Of Members Are Employed In Business, Industry, Education, And Government

Marketing Services

Need to hit the marketing refresh button? We’ll help you do that. The Warren Group creates email, direct mail, and advertising campaigns to promote your services. From concept to implementation, we connect brands with customers. Our talented design team will walk you through the complete redesign, branding, logo creation, stock/custom photography and web development process. As a plus, our long-standing relationships with printers allows for aggressive pricing.

The Warren Group has a rich history in developing and delivering successful solutions for our customers. Through the years we have committed ourselves to helping businesses identify new prospects and reach their goals. It is with this passion and experience that we embark on our new journey by providing our clients with the very best in creative services.

Our team will challenge the way you see things, so you get real results.

Creative & Marketing Services

Annual Reports & Brochures Provide design concepts, photography, and infographics that match your image.
Corporate Identity Develop logos and corporate rebranding initiatives.
Copywriting Research and create compelling content for marketing initiatives.
Advertising Campaigns Create unique print and web ads that align with your company’s brand standards.
Email Marketing Create direct email campaigns that generate leads and provide measurable results with extensive reporting.
Direct Mail Campaigns Create content and design a marketing piece that’s delivered to your best prospects with a trackable response vehicle.
Press Releases Research and generate content that drives interest.
Brand Audit Research competitors, review all current branding collateral, and develop a new brand strategy.

E-Newsletters

Reach a targeted audience of over 18,000 statewide subscribers by sponsoring PICPA’s electronic newsletter. Each issue alerts readers to the hottest topics affecting the accounting profession and updates on PICPA news. Ads run in the monthly all-member e-mail, with bonus inclusion in all weekly chapter versions. Online Only $750, Added to Print Package $625

Website

The site attracts more than 23,000 unique visitors per month and those visitors average 5 pages viewed per visit. Increase your organization’s visibility by advertising on PICPA’s website. 160 px x 160 px
12 months $250/mo., 6 months $300/mo., 3 months $350/mo.

Web Design Services

Migration to WordPress Move website to WordPress, update WordPress theme to new look and train staff to use website.

Website Development Create new, mobile responsive websites that are easy to update and maintain at an affordable price.

Digital Pennsylvania CPA Journal

Take advantage of unique and exclusive digital ad space through virtual belly bands and margin messaging, or enhance your message with video, audio, or animation. Drive buyers directly to your website with hyperlinks and capitalize on comprehensive viewer data enabling you to build stronger messaging. 2550 px x 1500 px $755

Sponsored Content

Advertorials are a powerful and highly effective tool for advertisers, as they provide readers with the detailed information they need to make informed decisions. Advertorials allow you to establish your company as a thought leader and showcase your expertise in an editorial format that is engaging and interesting. Includes a headline, 310 character introduction, link to content on your organization’s website, and a 250 x 150 px logo. $1,250,
Added to Print Package $950

Pennsylvania Institute of Certified Public Accountants’ successful model for conferences caters to CPAs and service providers. Sponsoring and exhibiting opportunities are in high demand with limited availability. Our events bring hundreds of CPAs together for educational breakout sessions, keynote speakers, and exhibitors offering solutions for all departments.

Conferences

Interact one-on-one with your target audience at nearly 20 specialized conferences across the state. Conferences are held in the Philadelphia, Harrisburg, and Pittsburgh regions.
A highly visible exhibit space located near the main meeting room.
Complimentary conference registrations, including meals, for up to two representatives (does not apply to CPE Blockbuster, Education Summit, and Tax Camp).
A full-page ad in conference e-materials, signs at the conference, and a one-time mailing list.
Attendees vary by event. Pricing is $799 – $999.

Premier Sponsors

PICPA Premier Sponsors invest in one of four sponsorship levels to receive recognition as a significant supporter of PICPA programs throughout the year. Includes event sponsorships, print and online advertising, and exclusive extras:
Recognition of your sponsorship level and company logo with link on PICPA website.
Recognition in the Pennsylvania CPA Journal “thank you” advertisement–circulation per issue 22,000. Recognition in all conference manuals – 3,200 annual recipients.
Recognition as a premier sponsor on signage displayed at all PICPA conferences.
Permission to include your sponsorship level in print, electronic, or online advertising, signage, and collateral materials.

Exclusive Seminar Series

Deliver your message to CPAs on a regular basis through a PICPA seminar series sponsorship. As the exclusive sponsor of your selected event, you’ll reach your target audience in multiple venues and on multiple occasions. Choose from hundreds of events. Sponsorship includes an opportunity to address attendees for up to five minutes at the beginning of the session.
Exclusive Seminar Series Rates: $2,699 per 8-seminar series;
$1,499 per 4-seminar series.

Download Media Kit


To learn more about Pennsylvania CPA Journal or to customize a marketing program unique to your business needs, call 800-356-8805 ext. 357 or email advertising@thewarrengroup.com.