CenterPoint

Reach. Connect. Engage.

Start Building Stronger Business Relationships Today.

CenterPoint offers businesses trying to grow their brands with unmatched access to one of the region’s largest credit union communities. CenterPoint is the official publication of the Cooperative Credit Union Association, which covers the credit union industry in Massachusetts, New Hampshire, Rhode Island and Delaware – totaling more than 300 institutions.

Credit unions are a powerful force in New England, and encompass 13,000 employees at institutions with more than $25 billion in assets. The CCUA uses CenterPoint to keep more than 9,000 high-level credit union professionals up-to-date on recent trends, challenges, and analysis facing the local community and offers advertisers a unique opportunity to get their brands in front of key decision makers.

Centerpoint helps your brand connect with these decision makers who have the authority to purchase products and services for their credit unions. The magazine sets the standard for in-depth news and information that is vital to the leaders of this highly-influential financial industry. The Warren Group’s suite of marketing options is your direct route to get your message in front of successful C-level financial executives.

With a pass-along rate of three readers per copy and bonus trade show distribution, more than 9,000 financial professionals can see your message in CenterPoint.

With 96% penetration through print and web platforms, in addition to the 80% of business professionals who attend trade events, the power of B2B media to reach customers is clear.

Studies show that magazine advertising,
particularly in niche trade journals, proves superior to TV and online advertisements in driving purchase intent.

Advertising in any of The Warren Group’s state banking magazines, emails, and websites can give you a significant advantage in the heavy competition for bank clients. If you want to increase your market share in New England, advertising in The Warren Group’s Banking New England will help you achieve that goal. As one of our most consistent advertisers and event participants said:

Synergent has grown in both revenues and member institutions over the last few years. I attribute much of that to our marketing efforts, which have included our long relationship with CenterPoint Magazine.

Debra Trautman

Director of Marketing, Synergent

74% of users use both traditional and digital media, and that suggests that the best strategy for reaching them is by offering multiple media options. The Association of Business Information

Print has the most influence over actual purchases. 45% of
respondents say ads in print magazines inspired a purchase,
while 40% indicated that digital editions motivated them to buy.”

Rochester Institute of Technology

Financial Professionals

Financial Institutions

States Covered

Marketing Services

Need to hit the marketing refresh button? We’ll help you do that. The Warren Group creates email, direct mail, and advertising campaigns to promote your services. From concept to implementation, we connect brands with customers. Our talented design team will walk you through the complete redesign, branding, logo creation, stock/custom photography and web development process. As a plus, our long-standing relationships with printers allows for aggressive pricing.

The Warren Group has a rich history in developing and delivering successful solutions for our customers. Through the years we have committed ourselves to helping businesses identify new prospects and reach their goals. It is with this passion and experience that we embark on our new journey by providing our clients with the very best in creative services.

Our team will challenge the way you see things, so you get real results.

Creative & Marketing Services

Annual Reports & Brochures Provide design concepts, photography, and infographics that match your image.
Corporate Identity Develop logos and corporate rebranding initiatives.
Copywriting Research and create compelling content for marketing initiatives.
Advertising Campaigns Create unique print and web ads that align with your company’s brand standards.
Email Marketing Create direct email campaigns that generate leads and provide measurable results with extensive reporting.
Direct Mail Campaigns Create content and design a marketing piece that’s delivered to your best prospects with a trackable response vehicle.
Press Releases Research and generate content that drives interest.
Brand Audit Research competitors, review all current branding collateral, and develop a new brand strategy.

Advertorials

Advertorials are a powerful and highly effective tool for advertisers, as they provide readers with the detailed information they need to make informed decisions. Advertorials allow you to establish your company as a thought
leader and showcase your expertise in an editorial format that is engaging
and interesting.

Content Marketing
Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Sponsored Posts
Be a part of the headlines as we deliver the digital version of banking magazines to our audience. Your story description can bring interested bankers right to your website to learn about the latest industry trends and products.
Web Design Services

Migration to WordPress Move website to WordPress, update WordPress
theme to new look and train staff to use website.
Website Development Create new, mobile responsive websites that are easy to update and maintain at an affordable price.

Digital Edition
All magazines have an accompanying digital version, which includes live links for URLs and email addresses. Digital versions are sent to readers via interactive emails, which also include advertising opportunities for you. Deliver your message as the front cover of the digital magazine with a Belly-Band as it is delivered to thousands of computers, tablets and smartphones.
Email Marketing
Today’s marketing landscape requires a targeted strategy that produces measurable results. Here at The Warren Group we understand your audience and can help you refine your message, identify your best prospects, and track your results.
Download Media Kit


To learn more about CenterPoint or to customize a marketing program unique to your business needs, call 800-356-8805 ext. 357 or email advertising@thewarrengroup.com.