Boston, Nov. 3, 2014- Malee S. Nuesse has joined The Warren Group as director of sales for both the information solutions products and its flagship publications, Banker & Tradesman and The Commercial Record. Nuesse will manage the sales and sales support staff of six and oversee all circulation marketing efforts.
Nuesse brings over 25 years of experience in circulation development at business-to-business niche pulications. Prior to joining The Warren Group, she was the director of circulation and marketing at The Dolan Company, where she led a 20-person marketing and operations team responsible for renewal programs and acquisition strategies for over 35 news products located in 21 markets nationwide, including Massachusetts Lawyers Weekly. Under her management, the team exceeded annual subscription revenue goals in recent years, despite a very challenging economic environment for newspaper publishers.
“We are delighted to have Malee on board. She brings a wealth of experience and success in circulation sales and marketing with regional business newspapers very much like our own. We couldn’t ask for a better fit. Her skill in managing a strong team of sales professionals and her history of growing revenue will be a valuable asset in her new position,” said Timothy M. Warren Jr., CEO of The Warren Group
Nuesse also served as principal for Creative Marketing Concepts and was vice president of marketing for Lawyers Weekly, Inc. prior to its acquisition by The Dolan Company. She is a frequent speaker at meetings of business publications. She is a graduate of Pitzer College and lives in Hull with her husband and three children.
“I’m thrilled to join the Warren Group, and look forward to building upon the objectives and goals the sales team has achieved thus far, “stated Nuesse. “I am excited about the potential we have to exceed expectations and continue to provide our customers with the outstanding products and services they have come to expect from The Warren Group.”